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Accenture Laying off 5% of Its Global Workforce including India Staff

Technology major Accenture (1) most likely to cut around 25,000 people or at least 5% of its global workforce. The laying off is expected in India as well. The Australian Financial Review initially reported the decision of Accenture. The citation is regarding a staff meeting led by Julie Sweet, chief executive, Accenture n mid-August. The […]




Technology major Accenture (1) most likely to cut around 25,000 people or at least 5% of its global workforce. The laying off is expected in India as well.

The Australian Financial Review initially reported the decision of Accenture. The citation is regarding a staff meeting led by Julie Sweet, chief executive, Accenture n mid-August.

The technology giant has employed 2 lakh people in India, making the country its employee hub. The global staff count of 5 lakh for Accenture. There is no comment on the development by the spokesperson of the Accenture India.

As per the review meeting, the company has laid off subcontractors and halted any fresh recruitment. However, the company still needs to cut its employees. Sweet said that performance metrics would be used to target staff to lay off of the firm. It is the first time in years that chargeability has dipped below 90%, she added.

Accenture to Focus on Its Cost Structure

The layoff at Accenture appeared to light after the reports hundreds of jobs cut off in the UK reported by the US media. Commenting on the UK’s releases, an Accenture spokesperson for India had briefly said that past this, the company is not intending unusual actions on global workforce actions.

On the questions of analysts regarding the layoffs in the March quarter, Sweet replied that the company had recognized some real areas when it comes to efficiencies. She further stated that people might view it as a layoff, but it focuses on its cost structure from the company’s point of view.

Notably, Accenture is not the only IT organization to have laid-off its workforce. Latterly, Nasdaq-listed IT services firm Cognizant Technology Solutions Corp, with more than 2 lakh employees in India, reportedly trimmed its thousands on the bench that were not actively involved in any project. IBM, too, has allegedly laid off approximately 2,000 workers globally.

Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She’s currently working as a content writer and is always interested in a challenge.

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Panchkula’s very own Cakery founded by Four Brothers: The Big Bro

All of us have an ambition, a vision to do something, but most of us never do anything about it. The Satija brothers, however, decided to work on their idea. With a vision in mind, the Satija brothers opened their venture – The Big Bro (1), predominantly popular for their Bakery items and cakes. “I […]




All of us have an ambition, a vision to do something, but most of us never do anything about it. The Satija brothers, however, decided to work on their idea. With a vision in mind, the Satija brothers opened their venture – The Big Bro (1), predominantly popular for their Bakery items and cakes.

“I could see a huge vacuum between bakeries like Nik Bakers and other bakeries”,

says Sahil Satija, the eldest of the four brothers. He believed that even the people who could afford the higher end bakeries had started to fuss about the increasing cost.

“We first thought of getting a franchise, but our parents recommended that we should open our own brand.”

– Sahil Satija.

the big bro panchkula (1)

Coming from an ancestral business of steel, the Satija brothers wanted to diversify their business but didn’t know how to go about it. They then decided to hire consultants and architects to ensure a smooth process. The ambiance is what people see at first, claimed Sahil Satija, and choosing the architects was very important in establishing this venture.

Cakes don’t go to the stomach; they go to the heart!

the big bro cake

Sahil Satija believes that bakeries are all about trust and people would always buy their cakes from the brand they like, irrespective of other options.

“We had no expertise. We just had the vision to do this”,

claimed the eldest brother. 

This venture started as a bakery, wherein they have their own base kitchen which can cater to a few more of their outlets. But soon they realized that running just a bakery in Panchkula is very risky as the investments are very high. This brought in the idea of making space for dining in. The Satija brothers decided to widen their menu to ensure that it provides for cuisines not available as such in Panchkula. Hence, one can find Continental, Mexican and Italian foods, with a hint of Indian flavor.

How it stands out!

the big bro panchkula

The Unique Selling proposition for The Big Bro is the ‘coffee bar’. One can find an exclusive space in the outlet, given to a varied range of coffee and its preparation.

“This bar is fully dedicated to coffee”,

says Sahil Satija.

The idea to set the coffee bar and giving it so much space was a huge risk in this venture. However, it worked out really well for the Satija brothers as they received a really good response from their customers. They have a special coffee brand that exclusively roasts for these guys.

One can also find the unique cake packaging offered by The Big Bro. The “Biggest” bro(ther) mentions that they always knew that they wanted it to be different and make it easy to identify the cake from the packaging. They hired a designer and there was a family discussion in finalizing it and as they couldn’t find a flaw, it was perfect for them! 

Deciding on the logo was another discussion which the Satija family had, to include a manly look which a chefs’ cap. Deciding on the logo supporting a mustache, Sahil Satija mentioned that it is due to the fact that their youngest brother was supporting a mustache at that point.

Why Sector 9, Panchkula?

Choosing the right place to open a business can be a challenge. It became an easy decision for this family venture to be established in Panchkula as the Satija family is born and brought up in the city. “Also, there is a huge gap in Panchkula, which we wanted to fill”, says Sahil Satija. Calling Chandigarh, a risky market to start with, they however intend to expand in the Tri-City and open outlets in Mohali and Chandigarh as well. 

“We expect more. We can’t grow if we don’t keep our expectations high.”

– Sahil Satija

Always be on your feet!

The research to establishing a business requires on-ground research. The eldest brother was 27 years old at the time and the youngest brother was 22 years old. They studied the market by roaming around places as believed that since they themselves were spending on food and cakes, they had a fair idea of what people wanted.

The ambiance and the quality of products have been given the highest priority to The Big Bro. They managed to sell 200 cakes in their first month and this Mothers’ Day they sold 233 cakes in a single day!

The Growth

The Big bro also decided to cater to Kitty Parties and have exclusively managed spaces for large gatherings. The eldest brother proudly mentioned that before the pandemic, The Big Bro was hosting 60 to 70 Kitty Parties in a month. 

Quality and consistency are the same as Day 1. Sahil Satija said that they learned this from their parents, that quality should never deteriorate. They take pride in mentioning that the chefs at The Big Bro are the same since the beginning, as they have successfully managed to sustain them.

A Brotherly Effort

The Big Bro Co-Founder: Sahil Satija
The Big Bro Co-Founder: Sahil Satija

All brothers had a contribution to establishing this venture. Sahil Satija calls it a group effort as the parents financed this business. On asking how the name came to be and if it is named after him, the eldest brother, he promptly responded that “We are all big bros, big players here. My uncle suggested this name and it worked best as we wanted it to be catchy, peppy and youth catching.”

The pandemic hit hard as the property of The Big Bro is rented, but the loyal customers brought them back on their feet. Brands like Zomato and Swiggy also played a huge role during this time.

“We reduced our expenses to ensure higher profits. The landlord played an important role, and my younger brother took care of the cost-cutting to ensure survival. We reduced the variety and quantity of our products.”

– Sahil Satija

The brand offered 15 types of cakes and reduced it to 4 after the lockdown. At the moment, they are selling 11-12 types of cakes. The Big Bro first intends to sustain what they have and eventually upgrade their menu.

I am a Lawyer with a passion for blogging. As an avid reader and a devout feminist, I love to create content to inspire and motivate people and thereby I’m hoping to break the gender defined roles in this world.


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Two-edged Homogenizing of Social Media Platforms

We have seen several battles between the key technology industry players as they compete for market share. And Silicon Valley always welcomes a good fight. If you have been following the latest social media trends, you must be aware of what is happening between Instagram and Snapchat. Both social media giants are trying to impress […]




We have seen several battles between the key technology industry players as they compete for market share. And Silicon Valley always welcomes a good fight. If you have been following the latest social media trends, you must be aware of what is happening between Instagram and Snapchat. Both social media giants are trying to impress the users, and their efforts have turned into a battle. 

Snapchat has recently launched its version of TikTok called Spotlight (1). It will also pay creators via a program similar to TikTok. Notably, Spotlight would run through the Snapchat app and would run similar to competing platforms like Instagram Reels, a mimick of TikTok. It allows people to create short videos with an automatic loop.

The Spotlight feature of Snapchat represents its first real copycat move after years of other social media giants copying it (2). It is worth noting that Snapchat was the first platform to introduce the story feature. By 2013, Spanchat was doing admirably. Its success was tremendously due to its Snapchat stories feature. The feature attracted companies, and social media influencers looked upon it as a great tool to achieve their ambitions. 

Such buzz made Facebook, the owner of Instagram, showed an interest in buying Snapchat. However, the deal did not see the day’s light (3). After some years, Instagram rolled out a feature called Instagram stories. It began a battle between Instagram and Snapchat (4).

In 2017, when Facebook added its version of the stories feature, it was another attack on Snapchat’s strategy (5). Reportedly, Twitter has also launched its stories featured called Fleets (6). 

In the summer of 2020, when India banned Tiktok and other Chinese applications, Instagram launched a direct competitor, Reels, with the hope to lure some creators on the platform. It is undeniable that the TikTok future is still uncertain in India while facing backlash from several parts of the world (7).   

It is the newest opportunity for the Facebook-owned social media platform to bring in users, increase the minutes people spend on the app, and establishing itself as a video entertainment app. 

The business owners and social media influencers now have an option between Instagram and Snapchat, along with their new social media layouts. 

The Spotlight Videos of Snapchat

According to reports (8), Snapchat would pay out 1 million USD a day to creators for the top-performing posts. Moreover, spotlight users don’t need to have massive followers or even have public profiles to earn money.

Instead, its algorithm would decide what to show Snapchat users based on how often others view a post. If other others watched the same video frequently, it would catch the signal and spur the algorithm to spread it more extensively. 

The new feature would help Snapchat in a competitive market for posting online entertaining videos, a space dominated by Facebook’s Instagram and Google’s YouTube. It seems that Evan Spiegel, Chief Executive Officer of Snap Inc (9), has abstained from available metrics like likes and follows, the key drivers of the influencers market, the most-followed users on social media apps.  

Users’ likes are private, and there is no re-sharing of videos, and displaying the follower number is also optional on Snapchat. Without those metrics, it is difficult for users to get famous and get noticed and hired by brands to create sponsored content, the primary way young social media stars make a living.

Notably, Spiegel wants to reward popular videos on Spotlight without its creators worrying about consistency or the number of followers. 

Notably, all social media platforms are thriving to attract quality content makers. Instagram had been paying some of the top TikTok’s stars to test out its Reels. Instagram has recently started for the first time sharing revenue on video ads with creators like YouTube. 

There is no clarity whether the random chance of big payout would pull users’ great ideas from Instagram Reels and TikTok, but it does offer a unique option. On the platform, the user can choose to be private, a break from influencer culture. 

Snapchat had been the benefactor of betting on a product that lowers its users’ pressure. As mention, Stories, the short-videos that disappear after 24 hours, became so popular that Instagram, Facebook, Twitter, and even LinkedIn copied it. 

The shares of Snapchat almost tripled in 2020 and at a record 45.38 USD in early November as young people are turning to Snapchat to connect with their friends during the on-going coronavirus pandemic. The app also features tv shows and magazines designed for the young audience. 

Notably, the Spotlight feature is not available in India yet. The company stated that it would first start its operation in the US, Canada, the UK, Australia, New Zealand, Sweden, Norway, Germany, Denmark, and France.

The Reels

Like TikTok, Instagram’s Reels also let people create short videos set to music. People can also share it with friends and followers and allow it to be discovered while browsing the app. It is the newest opportunity for the photosharing app to bring in users, increase the amount of time people spend on the app, and established itself as a video entertainment platform. 

The reel allows users to record videos for up to 15 seconds and add music and an array of effects and filters on the top. Instagram has also revamped its explore page and created a specific landing spot for Reels, so creators of Reels can have a new way to build a following. 

It also allows both private and public options. However, having a public profile would let users’ reels to be widely discovered. People who want to share their reels only with their friends, reels created under private accounts will only post it in feeds and stories. It is not a new app, and the feature lives entirely inside Instagram.

The launch of Reels came as TikTok was banned in India and was also facing a potential by in the US under the Donald Trump presidency (10). ByteDance, the parent firm of TikTok had also stated that Facebook is looking for troubles as it accuses the social media giant of plagiarizing its product with Instagram Reels. However, in a response, Robby Stein, Product Director of Instagram, stated that both products are different. 

“I think TikTok deserves a ton of credit for popularizing formats in this space, and it’s just great to work. But at the end of the day, no two products are exactly alike, and ours are not either.”

– Robby Stein, Product Director of Instagram (11).

It is similar to people who remember when Instagram first launched its Stories feature in 2016. Market accused the company of creating a Snapchat clone. However, Instagram Stories quickly cross Snapchat with regards to daily users and has continued to be a successful product. Such success is the biggest reason why the Instagram team is confident with the Reels. TikTok did it first, but Instagram may do it better. 

Just Another Thing

The strategy is to focus on what it does the best; creating easy-to-use technology for users. When people open Instagram to make a Reel, they would be able to slide into a new section of the camera, offering an assortment of tools. They can either record it all at once or as a series of clips and upload the videos from their photo gallery. 

Most camera features are similar to TikTok, with options to change speed, apply special effects, add audio, set a time. It is designed with entertainment in mind, an area in which Instagram wants to focus. 

According to Stein, with the Reel feature, Instagram is going big with entertainment and making a permanent place for users to lean back, relax, and be inspired. The team is hoping that with the new format, it can have another chapter on entertainment on Instagram. 

After the launch of Reels, still, there are some features it doesn’t have yet. People are still not able to have a duet with one another, a core feature of TikTok that allow people to interact, build upon, and remix videos. 

Notably, Instagram is now allowing people to upload songs directly into the system. Musicians are looking to use the platform as a space to make their songs go viral. Stein commented that users could add their original audio by recording it to make it go live later. Other people would then also be able to use it and remix it. However, they can’t directly upload an actual song. 

It is worth noting that Reels is not its world like TikTok or Vine. It is only another thing to do on the platform and another way to find entertainment beyond scrolling through stories and feeds. The lack of focus may seem like a weakness, but Stein has other thoughts. He stated that it is one of the app’s fun parts and just another format on Instagram.

Social Media Giants: The Future is in a Short-form Video

In the summer of 2019, when TikTok started to hit off, all other social media platforms questioned how they could mimic the successful platforms in more unique ways. Like they did with Snapchat. 

A short-form video app, Vine (12), was disbanded within only four years after getting acquired by Twitter in 2012. The app was quite popular, but it did not work well with Twitter the way it intended. Vine’s team was struggling to find new ways to make the app more profitable and could not carve a cultural impact like Instagram and Twitter (13). In other words, it failed because it was focusing too much on integrating with Twitter’s existing userbase, and it was ahead of its time. 

By that time, social media stars like Kylie Jenner had already found ways to use short videos to their advantage in ways Vine was not focusing on. Tools like Instagram and Snapchat were in full swing because these celebrities used the features to sell their own products, especially Kylie Jenner. Similarly, when her fashion sense inspired trends in 2010, her social media use was also quickly mimicked by youth across the world. 

When Vine had shut down in 2016, Instagram had barely launched its story. At that time, users could record and share up to 10 seconds of video, either n their stories or send directly to another user. It allowed Instagram users to do what Snapchat users were already doing. 

Such video selfies were not anything more than a vanity act. However, they soon became gold mine to social media platforms and brands that advertised on them. Businesses sold makeup, influenced by beauty trends and hit songs. It even sparked an entirely new dilemma when augmented reality filters mimicked Jenner’s perfect look, allowing users to see themselves with enhanced features (14). 

The Use of Social Media

When Instagram, Snapchat, and Facebook were deep into a war over the stories feature, another app had entered the field; (now TikTok). The China-based social media service, launched in 2014, allowed people to record short-form videos of themselves singing along to popular songs and advertised itself as a karaoke app. Users could share videos on a feed like Vine. These posts were permanent, and an individual post rather than 24hr bits on a continually rolling feed. 

Even though older generations were questioning its existence, it became a widely used app by the younger population by 2016. Its hit was so massive that it even allowed users to acquire fame and fortune via their popularity.

When TikTok purchased in 2018, it was already recognized as the next great social media app for Gen Z users. In part, the credit for its success also goes to the ways people were using Snapchat and Instagram stories. 

Even though TikTok creators don’t use the app exclusively to create selfie videos of themselves singing along to popular songs, there is no denying the existence of the original culture.

Influencing TikTok’s Success

It is still unclear whether Snapchat’s Spotlight or Instagram Reel’s would see success in the ways and TikTok have. Instagram Reels have already proven successful even among people who are not TikTok. However, the feature’s overall enthusiasm fell flat because of the heavy promotion after the launch in mid-2020 (15).  

Many had assumed that Snapchat would lose many of its active users because of the rollout of Instagram stories. Still, it did not happen (16). On the other hand, Snapchat started to boast more privacy in its Spotlight compared to both TikTok and Instagram Reels. 

It would allow users to share their videos publicly while also keeping their profile private if they wish. It also doesn’t offer public comment sections such as TikTok or Instagram at present. 

Millennial social media users have also called TikTok the new Tumblr who found solace in the blogging space more than a decade ago. However, it does not offer as much anonymity. The app allows public commenting, and its sharing features across several platforms will enable videos to go viral on Instagram, Facebook, and Twitter quickly. 

While Tumblr users could completely remain anonymous if they wish, TikTok users don’t have that freedom if their video goes viral on other platforms or links bank to their account. Hence, even if the Spotlight doesn’t turn out to be much successful, it can still push TikTok to enhance its user’s privacy. 

Notably, TikTok is actively making a comeback in India (17), and it has also made it safe from facing a ban in the US for the near future. In such a case, innovations of Snapchat and Instagram would be proven useful for TikTok. 

Since Spotlite is looking to boost its creator fund to pay users for the content creators like TikTok, it can make itself a more viable competitor than Instagram. 

The Homogenous Competiton

It seems like it has been the season of new social media layouts with Instagram, Twitter, and Snapchat rolling out a new feature in the wake of thick competition.

While the overlapping of social media application features is not new, it seems like the development is coming at the moment’s head. Instagram first launched Stories after it failed to acquire Snapchat, which blazed the trail of innovation of snapshots of daily life and silly filters. Facebook also has Stories for a while now and has even edged with its Marketplace. 

TikTok was the big disruptor in recent time and largely to blame for introducing Reels and Spotlite. 

It made sense for users to have an overkill of social media applications on their phones, each having its purpose. However, the continued homogenization of the features would quickly change the dynamic. 

Because of the saturated users and market, these applications are salvaging one another to take those extra minutes of attention time (18) in the hopes to monetize their platforms.

Simultaneously, users are also posting the same content on two or more platforms to reach their full audiences. Such second-hand proliferation is also prevalent in the engagement drive.

TikTok videos are now shared on Twitter and Instagram; Tweets are shared on Facebook and Instagram. People can also share their posts directly on Instagram and Facebook, both simultaneously. Occasionally, people also find Facebook content; the meme-able Karens parries, High School wrecks, and Boomer Uncles screenshots on either Instagram or Twitter (19).  

Even though these social media platforms rival user attention, they will have to keep innovating if they want to capture audiences for the long term (20).

The critical concept that these platforms need to keep in mind is that more is not always more. It is especially true when we enter a pandemic, a period of recession and change. Historically, such time has high points for invention and innovation since the young and creative are often divested from their jobs and are over inundated with spare time. 

These platforms believe that they need to be everything to all people. They are worried that if they don’t offer users a place to upload every element people want, they will risk falling behind the race. However, in reality, they are only diluting their offering. 

The key is not to borrow innocuous features of the competitors but to bring different elements to make things more exciting and innovative in ways they were never met or considered before. 

While LinkedIn and Facebook are struggling to replenish their audience, Snapchat, which has written its arbitrary several times in the past, is still surviving because of the loyal userbase who are there as it is offering something different than everyone else. 

TikTok also became successful because it wasn’t following the same rules as everyone else. It offered something new and didn’t require the same design and layout as every other app. It is remaining laser-focused and not expanding its offering to keep the same standards that made it successful. That same approach also allowed Snapchat to remain popular among its massive fickle audience.  

Notably, there are high chances that the desperate growth frenzy at the expense of the brand’s distinction points and identity would make it fall flat in this era of hyper-competition and increasing fandom value (21). 

Change is in the air, and it not only about a new button or feature.

Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She’s currently working as a content writer and is always interested in a challenge.


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Can Jagbir Singh’s strategies help Vi get its bound in the Tel co Market?

He led the Technology Community at Reliance Jio, where he had successfully launched Pan India 4G LTE services and built a next-generation VoLTE broadband data network. The new network infrastructure could easily be updated to 5G and is the fastest in the market. Jio had created worldwide history by offering the next generation’s digital services […]




He led the Technology Community at Reliance Jio, where he had successfully launched Pan India 4G LTE services and built a next-generation VoLTE broadband data network. The new network infrastructure could easily be updated to 5G and is the fastest in the market. Jio had created worldwide history by offering the next generation’s digital services over a very large-scale end-to-end all-IP network. Launched in September of 2016, Jio has caused waves worldwide by being the largest provider of mobile broadband data and catapulting India to greater heights (1).

Jagbir Singh has been named chief technology officer by Vodafone Concept, replacing Vishant Vora, who left the company after a decade-long stint. In another top-level promotion, Manish Sansi (2) was appointed as the new chief legal officer by the Telco. Sansi assumes the position of Chief Legal Officer following the resignation of Kumar Das (3). Singh’s appointment comes when Vodafone Concept is seeking to boost the efficiency of its network to reduce the churn of subscribers. Singh will focus on network upgrades and expansion in this position, especially in order with 16 circles where the Telco wants to obtain new subscribers. Singh recently worked at Smartfren Telecom (4), Indonesia, as Group Chief Technology Information Officer, responsible for networks, IT and digital platforms, and enterprise business.

He served as Reliance Jio’s group (5) chief technology officer and supported it in launching 4G services in the country. Singh had worked with Samsung before that and had previously worked for around a decade with Airtel. Following our announcement of the departure of Vishant (6). 

“I am pleased to inform you that Jagbir Singh will join us as Chief Technology Officer; following our announcement of Vishant Vora’s leaving, I am glad to inform you that Jagbir Singh will be joining us as CTO,”

said CEO and MD Ravinder Takka (7). 

“Jagbir is a well-experienced telecommunications technology professional with over 30 years’ expertise across India and South East Asia, where he’s been Group CTO with various telecoms companies. Singh led transformations in inter-generational technology & architecture”,

Takkar added and has been instrumental in extensive rollouts and operations of the 4G network. One thousand one hundred forty-five network locations, a consecutive quarter of site reductions, were shut down by Vodafone Concept during the second quarter. However, it added 11,000 broadband base stations.

Analysts said the Telco continues to face twin challenges in improving its heterogeneous 4G network to capture the 4G upgrade wave and reduce capacity provision costs while resolving the most significant regulatory burden among peers from the AGR event. This suggests that share losses are likely to continue in the medium term until the right corporate sizes in the full circles enter a regional retreat. Although optimistic, high leverage and onerous regulatory burden improve the market structure, Vi’s equity remains unforeseeable. J.P Morgan acknowledged in a statement, “We see value migrating to debt holders” (8).

As Chief Technology Officer of the Reliance JIO company, he was responsible for overseeing technology development, operations, and automation, including innovation and network strategy and architecture (9) to meet coverage, availability, and efficiency requirements and support data access and services such as VoLTE-HD Voice and eMBMS (10), he supported end-to-end network design and the network’s implementation. By providing technological development faster than before and incorporating new technologies such as Software-Defined Networking, Network Function Virtualization, Artificial intelligence, SON, CEM, Deep Learning, Highly integrated Mobile data Packet Core and Small Cells, Jio’s network is now adding the most significant subscriber base. Today, Jio Network supports more than five crore GB of data traffic per day and 350 crore voice & video minutes per day and has become the world’s largest data-transported network.

In a vital sign that India can and will embrace digitization and digital life faster than anybody else globally, Jio users today consume nearly that much data as the USA and 50 percent more data than China. In under seven months of Jio’s planned expansion, India had moved up to 1st place worldwide from 150th place in mobile internet data use. Business analysts believe that Jagbir played a crucial role in developing and launching Jio, the latest Greenfield communication services company (11) which has taken the market by storm by transforming the country, empowering people, and rapidly accelerating the dream of creating a Digital India that will quickly monitor the nation to become a developed nation.

Just before to Reliance Jio, Jagbir was the CTO & Director of Telecommunications and a representative of the Airtel Management Board and head of the Network Services Division in India and South Asia, where he was responsible for monitoring 2G, 3G, 4G, fixed broadband voice and DSL, domestic and international long-distance and DTH services, one of the world’s leading networks. Jagbir served on The board & CTO-Technology and Networks for Reliance Communications before his Airtel tenure.

Recently, Vodafone Idea announced a substantial reduction in losses to approximately Rs 7,218 crore for the September quarter from the year-ago interval, and signs of restoration were reported in Q2 FY21 with a steady improvement financial actions. During the second quarter of the FY 2020, VIL’s losses were Rs 50,920 crore after it provided statutory dues mandated by the Supreme Court. The financial quarter’s gross earnings had ended on September 30, came in here at approximately 10,791 crores, down marginally from the same interval earlier 12 months (12). Nonetheless, sales were sequentially 1.2 percent higher in contrast.

In a regulatory filing, Vodafone Idea announced a rise in a net loss to 11,640 crores for the March quarter. Its losses in the very same period a year ago stood at 4,880 crores and 6,440 crores in the previous quarter of October-December. For the period up to 2016-17, the Department of Telecom estimates the company’s Adjusted Gross Revenue dues at 58,254 crores. Still, the company placed the dues at 46,000 crores “after an adjustment of certain computational errors and payments made earlier not considered in the DoT demand.” (13).

The network merger was in the final stages of completion but had been impacted due to the nationwide lockdown due to the COVID-19 pandemic. They had completed the network merger in 92 percent of total districts,” the company added. The remaining consolidation is likely to take longer than initially expected because of the continuation of the national lockout, it said. Its user base diminished in the March quarter to 291 million from 304 million in the December quarter. For the fourth quarter, the average revenue per user improved to 121 versus 109 in the third quarter of the financial year 2020, led by the December 2019 prepaid tariff hike. Upon completing the Indus-Infratel merger, Vodafone Idea retained its plans to monetize its 11 percent interest in Indus Towers.

The convergence brings together Vodafone India and Vodafone India Idea Cellular, two of India’s leading operators, who played a vital role in the mobile growth of The most famous communication and communication model. Throughout the telecoms movement, the telecommunication revolution drove Uh, nation. The architecture of the merged business is flexible, technologically savvy, and fit for the future. Yeah, it’s a World-class company professionally run, Combining the best of Vodafone India from both Idea Cellular and. The corporation is committed to Creating an indeed ‘Digital India‘ by allowing To bind millions of people, enter the digital Revolution and a better future to create. It’s going to Accelerate the development of India into a digital Economy with a quality product portfolio and services on offer under both its iconic Brands and loved ones – Vodafone and Idea. Well… that’s what their merger announcement says. (14).

This year was significant in the telecom industry as the two most prominent telecom industry, Vodafone and Idea, merged (15). This merger not only stiffed the Telco’s but also stiffed the market as well. The share price rose by 4 percent after the rebranding was revealed, compared to a 0.06 percent decline in the Nifty 50. The partnership was triggered by Reliance Jio, a subsidiary of the oil refining company Reliance Industries, into the market, which collapsed industry earnings on mobile tariffs with a destructive price war.

This came as a significant blow to Vodafone’s investment in India, which, when it entered the market in 2007 by acquiring Hutchison’s telecoms division in the region, was presented as a new growth market. When Vodafone wrote down its Indian unit’s valuation by 6.3bn in November 2016, the problem’s size became apparent. Vodafone Idea will maintain the listing of Idea Cellular on the Indian stock exchanges and be chaired by Kumar Mangalam Birla, the controlling shareholder of the Aditya Birla group Idea Cellular.

The new logo was unveiled to the world right after the company’s Annual General Meeting was held. The company intends to raise about Rs 15,000 crore in debt and equity and another Rs 10,000 crore by selling its data center and fiber business. Still, it promises that the total fundraising will not exceed Rs 25,000 crore. With its 5G services, Vi will give both Jio and Airtel a tough rivalry. But in India, 5G also has a long way to go. Vi needs to concentrate on improving its cash flow right now. For any investor in the firm, the Telco can not afford to borrow more, and the Q2 results will be very significant. The results of Q2 will explain how the firm has restructured its finances. To survive, VI needs to get back the clients it has been losing and requires a higher ARPU. Overall, the Telco has become too massive to collapse, and if it does, the country’s economy will be hit tremendously (16). 

Now, as you’ve read through the growth and losses of Vi, Jagbir’s power and need over the Telco force of the company only widens as ever. With the development of the company and the struggle to make way for the past consumer attacks, Jagbir for Vi must create a plan that lays for the future of Vi, for the idea that strikes the very reason the merger took place. With rising competition from airtel and especially Jio, who has been taking the Telecom sector by the leg, Vi only can initiate a booming market at the rate of these more significant operations that now plunge the others into waters.

Jagbir’s entry might not have been at a very fruitful time for him. Even though he has worked for airtel and jio, which has been crucial to his telco knowledge and marketing epicenter, telecom is very significant to the market. With this much knowledge and expertise, it’s easy to say that now Vodafone’s idea has been put into man’s hands who can fly the company to a greater height and make much more use of Vi’s system failing to recoup over the years. With bad reviews over the network and broadband systems, the time for better development is what Jagbir must take in for better growth.

With the launch of Vi’s Giganet into rollout from September, the growth has slowly increased with it’s attractive and unique branding of the product. A network that establishes an equal system for all irrespective of the location is what they call the product. GIGAnet will deliver “India’s most massive universal cloud deployment, making it the strongest, future-ready, new-age dynamic network of these times, to accommodate the vast amount of data traffic that the post-Covid world has seen. The integrated system’s upgrade will increase the network’s capacity and upgrade the network to higher powers and faster speeds. (17

My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.


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