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Financial Distribution From Newswire Empowers Investor Communities in Submarkets

Newswire’s vast selection of distribution channels gives financial firms the ability to maximize their visibility in their respective sub-industries and markets.

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Newswire’s vast selection of distribution channels gives financial firms the ability to maximize their visibility in their respective sub-industries and markets.

Press Release updated: Aug 25, 2020 09:09 EDT


The diverse nature of the financial news cycles sees stories in industries such as investment banking, wealth management, and cryptocurrency make headlines on a daily basis. As CEOs and financial leaders aim to drive sales through effective media and marketing communications campaigns, Newswire looks to provide exceptional value with its Earned Media Advantage Guided Tour Sales Accelerator

“From conversations with members of the financial media community, we have grown to appreciate the sheer volume of sub-industries and markets that outlets cover within the industry as a whole,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business. 

“Our strategists have trained eyes and ears for story potential, and they look for that potential within the business models of the GT clients. When it comes time to launch campaigns and distribute our customers’ stories, we rely on the diverse nature of our channels to get the news to the right people at the right time, where it matters most.”

The Sales Accelerator is a proven system that provides valuable media coverage and thought leadership, allowing financial brands to compete at lower costs and better ROI. The layered approach includes both the distribution of press release campaigns as well as email marketing campaigns. This outreach is designed to engage both media personnel and prospective customers and is projected to add 900 additional leads in the first six months of the program.

“The customized strategy is truly a crucial aspect to the Newswire platform that sets our EMA GT customers apart from their competition. We optimize the messaging based on a target audience, and that has proven to help improve the results of both media and commercial campaigns,” said Anthony Santiago, Newswire’s VP of Marketing.

Newswire’s EMA GT Sales Accelerator bundles high-tech software with a high-touch service to reduce the costs and resources required to launch successful media and marketing communications campaigns. Financial firms can use the program to increase brand awareness, drive website traffic, and increase the number of leads. 

For more information regarding Newswire’s Earned Media Advantage Guided Tour Sales Accelerator, please visit the program page to learn more. 

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire

Source: https://www.newswire.com/news/financial-distribution-from-newswire-empowers-investor-communities-in-21196552

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Eisai and Cogstate Expand Agreement for Global Development and Commercialization of Digital Cognitive Assessment Technologies

MELBOURNE, Australia, Oct. 25, 2020 /PRNewswire/ — Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, “Eisai”) and Cogstate, Ltd. (Headquarters: Melbourne, Australia and New Haven, USA, CEO: Brad O’Connor, “Cogstate”) announced today that the companies have entered into a…

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Developed by Cogstate, the CBB is a scientifically validated digital tool that enables cognitive function self-checks and consists of four tests evaluating psychomotor function, attention, learning and memory, and working memory. In the United States, Europe, Australia, New Zealand and Canada, the CBB has been adapted as a medical device named “CognigramTM” that has achieved marketing authorization by regulators in these jurisdictions and provides informative results for healthcare professionals to support clinical examination to aid in the diagnosis of MCI and dementia.

In its medium-term business plan, EWAY2025, Eisai is aiming to become a “Medico Societal Innovator” (a company that changes society through creating medicines and providing solutions). Eisai is creating next-generation medical remedies focused on the neurology and oncology areas as well as building disease ecosystem platforms, in order to provide environments and solutions including digital solutions for early diagnosis and early treatment.

Cogstate aims to make assessment of brain health as simple, common and informative as assessment of blood pressure. Cogstate’s technology, which is easy to use and available in over 70 languages, is supported by extensive scientific validation, including more than 600 peer reviewed publications. Cogstate technology has been used extensively in clinical trials, including trials conducted by Eisai.

The global agreement between Eisai and Cogstate will allow the two companies to replicate many of the advancements that have already been launched in Japan, where Eisai has developed and launched a new digital tool using the CBB, named “NouKNOWTM” (pronounced “NOH-NOH”), a non-medical device for self-assessment of brain performance (brain health). Eisai is currently investigating the possibility of developing a medical device using the CBB in Japan.

In recent years, various research has demonstrated the possibility that decline in brain performance may be mitigated through major readjustments to lifestyle, such as regular exercise and sleep, a well-balanced diet, and social interaction. However, according to a survey by Eisai, the number of people taking correct preventive actions or habitually performing self-checks of cognitive function are few, with disparities (“chasms”) existing against the incorporation of these habits into daily lifestyle.

As a result of these findings, in Japan, Eisai is constructing a dementia platform, called “Easiit”, with the goal of erasing these chasms. Core to this platform will be the brain-performance self-check tool “NouKNOW” and the “Easiit App” which aims to contribute to the promotion of health practices through data visualization of brain and body health insights.

It can be expected that the use of “NouKNOW” to perform periodic self-assessments of brain performance among the generation currently in their prime working years, along with the use of the “Easiit App” for the adjustment of lifestyle and practice of preventive measures in daily life, will become an opportunity for the creation of better brain and body health.

Through this agreement, Eisai and Cogstate will work together for the development of digital tools for simpler self-checks of cognitive function and diagnostic tool development for healthcare professionals to promote greater awareness of brain performance globally, thus contributing to the realization of well-being for all.

[Notes to editors]

1. About Eisai Co., Ltd.

Eisai Co., Ltd. defines our corporate mission as “giving first thought to patients and their families and to increasing the benefits health care provides,” which we call our human health care (hhc) philosophy. With approximately 10,000 employees working across our global network of R&D facilities, manufacturing sites and marketing subsidiaries, we strive to realize our hhc philosophy by delivering innovative products to address unmet medical needs, with a particular focus in our strategic areas of Neurology and Oncology. As a global pharmaceutical company, our mission extends to patients around the world through working with key stakeholders to improve access to medicines in developing and emerging countries.

For further information on Eisai Co., Ltd., please visit https://www.eisai.com

2. About Cogstate Ltd.

Cogstate Ltd. (ASX:CGS) is a neuroscience technology company headquartered in Melbourne, Victoria, Australia and New Haven, Connecticut, USA, focused on optimising brain health assessments to advance the development of new medicines and to enable earlier clinical insights in healthcare. Since 1999, Cogstate technologies have provided rapid, reliable and highly sensitive computerised cognitive tests across a growing list of domains. The company’s clinical trials solutions include quality assurance services for clinical outcome assessments that combine electronic data capture, innovative operational approaches, advanced analytics and scientific consulting. For more than 20 years, Cogstate has proudly supported the leading-edge research needs of biopharmaceutical companies and academic institutions and the clinical care needs of physicians and patients around the world. Notwithstanding this agreement, Cogstate will continue to independently offer its technology and services to the clinical trials market.

For further information on Cogstate, please visit www.cogstate.com.

SOURCE Cogstate Ltd

Source: https://www.prnewswire.com:443/news-releases/eisai-and-cogstate-expand-agreement-for-global-development-and-commercialization-of-digital-cognitive-assessment-technologies-301159248.html

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BIG NEWS: Endangered White Rhino Born at Disney’s Animal Kingdom Theme Park

LAKE BUENA VISTA, Fla., Oct. 25, 2020 /PRNewswire/ — Disney’s Animal Kingdom Theme Park just welcomed a baby white rhinoceros to the family, boosting efforts to save the magnificent and endangered species. After a 16-month pregnancy, the male calf weighing approximately 150 pounds was…

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Calf and mother are doing well under the keepers’ watchful eyes. While rhinos are gregarious by nature; for now, the calf is resting, nursing and bonding with his mom.

The yet-to-be-named rhino is expected to join the “crash” – the term for a group of rhinos – on the theme park’s savanna in the coming weeks. Guests aboard the park’s Kilimanjaro Safaris attraction will then have a chance to see the calf in its habitat.

Kendi was paired with dad Dugan through one of the Species Survival Plans overseen by the Association of Zoos and Aquariums to ensure the responsible breeding of endangered species.

The animal care team is also caring for two other rhinos expected to give birth in 2021. This is especially significant, as white rhinos – the world’s second largest land animal – are an endangered species with a near-threatened status.

For more information on Disney’s Animal Kingdom and Walt Disney World Resort, visit WDWNews.com.

SOURCE Walt Disney World Resort

Source: https://www.prnewswire.com:443/news-releases/big-news-endangered-white-rhino-born-at-disneys-animal-kingdom-theme-park-301159230.html

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MÉXICOPUEDE.MX, en alianza con Cisco México, brinda asesoría a PYMES

CIUDAD DE MÉXICO, 25 de octubre de 2020 /PRNewswire/ — Hemos experimentado grandes retos durante este año, tanto profesionales como personales de cara a una “nueva normalidad” que pone de manifiesto la capacidad que tenemos de adaptarnos y de salir adelante frente a los retos….

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En alianza con Cisco México, a través del equipo de Cisco Designed for Business, y de la mano del experto Saúl Olivera, líder de ventas Regionales y Desarrollo de Negocios de Cisco para el segmento de Small y Medium Business para México, Centro América, Caribe y Norte de Sudamérica, ofrece 3 webinars que brindan una guía clara acerca de la digitalización de las empresas y negocios y de cómo pueden aprovechar las Tecnologías de la Información y Comunicación para mejorar la toma de decisiones, optimizar sus operaciones y ofrecer mejores experiencias a cada uno de sus usuarios y/o consumidores:

  • 28 de octubre a las 18:00 horas
  • 11 de noviembre a las 18:00 horas
  • 25 de noviembre a las 18:00 horas

La reactivación económica es una realidad y, hoy más que nunca, la digitalización marca la diferencia entre el fracaso y el éxito de las micro, pequeñas y medianas empresas. Las compras online han aumentado considerablemente durante la pandemia por COVID-19, por lo que saber aprovechar los beneficios que la tecnología ofrece es una necesidad para todos los negocios.

Esta experiencia única marcará un antes y un después en tu empresa, te invitamos a registrarte en www.mexicopuede.mx y participar. Los eventos son online y gratuitos.

“Estamos muy emocionados por la alianza con MÉXICOPUEDE.MX ya que queremos tener cercanía con sus asociados acompañándolos en su proceso de transformación digital”, comentó Saúl Olivera.

“Es para nosotros muy satisfactorio contar con aliados como Cisco, ya que nos permite ofrecer a los asistentes a los webinars contenidos de la mejor calidad  en beneficio de las micro, pequeñas y medianas empresas”, afirmó Genaro Hurtado, líder iniciador de MÉXICOPUEDE.MX y Fundador de Brivé.

Contacto de prensa en México

María Yáñez, PR Consultant
+5252948215 Ext. 139
[email protected]

www.lizetteweber.com

Foto – https://mma.prnewswire.com/media/1319500/GENARO_HURTADO_2020.jpg 
Foto – https://mma.prnewswire.com/media/1319501/SAUL_OLIVERA.jpg

FUENTE MÉXICOPUEDE.MX

Related Links

https://mexicopuede.mx

SOURCE MÉXICOPUEDE.MX

Source: https://www.prnewswire.com:443/news-releases/mexicopuede-mx-en-alianza-con-cisco-mexico-brinda-asesoria-a-pymes-814464816.html

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