Birdie, the Palo Alto-based tech startup that is on a mission to revolutionize how consumer packaged goods (CPG) brands like Samsung and P&G conduct market research, announced it has raised $1.6 million seed round to support its expansion in the US, where the company plans to grow its sales and marketing teams, and accelerate the development of new features related to integration with other data sources. The round was led by ASTELLA, a Brazilian-based venture firm.
Founded in 2018 by Alexandre Hadade and Patricia Osorio, Birdie helps CPG brands obtain real-time actionable product and consumer insights. Birdie also helps consumer brands increase conversion with real-time product insights built from semantic analysis of consumer and expert reviews.
Hadade, named by CNBC as one of the 20 most innovative entrepreneurs in Latin America, founded Birdie in 2018 alongside Patrícia Osorio, Everton Cherman, and Rodrigo Pantigas fellow serial entrepreneurs from Brazil with backgrounds in marketing automation, e-commerce, and artificial intelligence. After completing Samsung’s startup accelerator program in Brazil in 2019, Birdie turned its attention to the US, where 44% of the Consumer Insights and Market Research spend reside.
Birdie is the industry’s first comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands like Samsung and P&G understand millions of consumers’ opinions, transforming unstructured data into actionable insights.
By using AI and natural language processing, Birdie turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make faster, more effective decisions. According to Gartner, 60% of Marketing Analytics teams will be cut by half until 2023 for failure to deliver insights in a more faster and efficient manner with many brands still using offline and expensive market research tools. Birdie’s powerful system of intelligence offers a critical tool for brands overwhelmed by the amount of data generated by consumers about their buying experiences.
“Our vision is to become a central system of intelligence for Consumer Insights executives and their teams. By consolidating data from enterprise marketing & data solutions — such as customer service, CRM, review management, research and surveys, and social listening tools — and external sources into a central dashboard with actionable insights, we are helping consumer brands tackle the problem of ‘infobesity’ — or information overload — to optimize marketing and sales efforts,” said Alexandre Hadade, Co-Founder and CEO, Birdie.
Already, leading global consumer brands like Samsung and P&G are using Birdie’s platform to predict category trends, anticipate product crises, and discover promotional opportunities in key retail channels, a process that the COVID-19 pandemic has accelerated as brands are being forced to develop new sales channels or understand changing consumer behavior in existing channels.
“Birdie helped us review our current buying personas and allowed us to instantly discover new and untapped ones from the enormous amount of consumer data we collected. With their platform, Birdie allowed us to refine the messaging and positioning for some of our products, which significantly improved our campaign conversion rates,” said Jairo Ramalho, Sr. eCommerce and Data-Driven Marketing Manager for Samsung Latin America.
“In just five years the insights-as-a-service industry tripled to $3 billion in 2020, and within that, the consumer insights category-spanning marketing, sales, customer success, and product management, is going to be a major driver of the market’s future growth. Birdie has built a powerful system of intelligence that we expect to become the cockpit for the next generation of leading consumer brands,” said Edson Rigonatti, partner at ASTELLA.
U.K. coronavirus cases top 1 million: Prime Minister Boris Johnson to announce a month-long national lockdown as coronavirus cases surge
For the first time since the coronavirus pandemic started this year, the United Kingdom recorded 1 million cases of coronavirus as the country braced for another round of lockdown since March. Prime Minister Boris Johnson expected to announce a month-long national lockdown during […]
For the first time since the coronavirus pandemic started this year, the United Kingdom recorded 1 million cases of coronavirus as the country braced for another round of lockdown since March. Prime Minister Boris Johnson expected to announce a month-long national lockdown during a 5 P.M. press conference in London.
Britain is not alone. This Wednesday, 523 French people died of coronavirus in just 24 hours. The French government is also planning a month-long nationwide lockdown to stop the spread of COVID-19
For the first time last week Thursday, Europe reported 200,000 daily infections, as many Southern European countries reported their highest number of cases in a single day. So far, Europe accounts for nearly 19% of global deaths and about 22% of global cases.
In the meantime, while the rest of Europe is going through the second round of lockdowns, Sweden remains the only country where life has returned back to normal. The tiny Scandinavian country, which never had a lockdown, saw its COVID-19 cases going down at a time when countries across Europe are seeing alarming surges in daily coronavirus infections.
According to Reuters tally, the United Kingdom, Italy, France, Russia, Belgium, and Spain account for nearly two-thirds of about 250,000 deaths registered until now from a total of about 8 million cases across Europe.
How to perfectly answer the question “why do you want this job?”
Initially, it seems a lot easier to answer, but it isn’t as easy as it seems to be. The hiring manager often asks this question to check if the candidate appearing for this position is fit for his/her role or not. They want to test the seriousness of the candidate towards their company. Answering questions […]
Initially, it seems a lot easier to answer, but it isn’t as easy as it seems to be. The hiring manager often asks this question to check if the candidate appearing for this position is fit for his/her role or not. They want to test the seriousness of the candidate towards their company.
Answering questions like these requires preparation and some research on the company you’re applying for.
In this article, we will discuss all the tips and tricks you’ll need to ace the question- Why do you want this job?
1. Different forms of the question- “Why do you want this job?”
Sometimes the interviewer may twist the question and ask it in some other form to test the candidate. However, make sure that the answer to all these questions will remain the same.
The questions may be asked as:
- Why are you interested in the company?
- Why are you interested in the job?
- Why do you want to work for us?
- Why this company?
- Why would you like to work here?
You must be able to answer all of these questions to ace your interview, and to do so; you’ll need to do some research. So, let’s proceed with that.
2. Research the company.
Along with sharing your motives and goals towards the company, you will also be needing to check the company’s background thoroughly. If you already know all about the company and why it’s a good match for you, you can skip this part and practice your answer.
- Company’s website: You can start by researching its website as it is the easiest and the most convenient way to know the company. Most of the job prospects and essential things are mentioned on the website only. The company’s website covers everything from firm history to the mission statement to product lines to the latest awards and accomplishments. Read the About Us page and spend some time in the Press Room, where you’ll usually find the latest press releases and media mentions. Check their social links, also like LinkedIn, Twitter, Facebook, YouTube, etc.
- Media coverage: Check recent articles, press releases, industry publications, etc. of the company. These publications can help you find the recent trends and reputation of the company.
- Social network: Check out the company’s LinkedIn handles and Twitter handle, know about its latest news and interests.
3. Time to answer!
Now that your research is complete, it’s time for the showtime!
Make sure that the interviewer is looking for someone serious towards their company. So your answer must reflect seriousness and goals and motives towards the company. A right answer will demonstrate knowledge of the company and industry.
Reasons you can give for answering – why do you want this job?
- Company general reputation
- The reputation of critical leaders
- Admiration of products/services
- Admiration of other company initiatives (marketing campaign, community involvement, training programs)
- Company culture and values
- Company growth/success
Try thinking of some other reasons, but don’t answer, “I want to work here because I’m trying to find a job.”
It is an unprofessional answer and creates a wrong impression on the interviewer.
Note: You might want to read an article written by me on- jobs near me. Read it here: https://timesnext.com/jobs-near-me-tips/.
4. Tips for answering- Why do you want this job?
- Research the company ahead of time- Respondents will be listening to a response that indicates that you have researched the company. Make sure you know some necessary details about the company and the job. You may want to read the latest articles in the company to get a sense of their current goals and projects. Also, be sure to re-learn posting work. In this way, in answering the question, you could say something about the company and the position that you are interested in.
- State clearly why you feel that way- Explain what makes you well prepared for this role. To prepare your answer, make a list of job requirements (as defined in the job list), and identify which needs match your skills and experience. In your answer, highlight a few skills you need to get the job and include practical examples of your previous jobs.
- Emphasize what you can do- Your feedback should also emphasize what you can put in the company – what will you replace? Mention any skills or knowledge of the job that makes it a unique, stable history of that job. If possible, use numbers to show how you can add value to your business. For example, if you keep your previous company a certain amount of money, say this, and say you want to do the same for this company.
Follow these tips and ace your interview!
Note: You might want to read an article written by me on- tips on fresher jobs. Read it here: https://timesnext.com/fresher-jobs-7-tips-applying-for-job-as-fresher/.
You can find thousand of startup jobs and internships near you on KillerLaunch.com. At KillerLaunch, you can apply to any job in just 30 seconds. So visit KillerLaunch.com today!
5. Common mistakes.
- Avoid reasons that are too personal- If true, you might cite a salary, hours, or commute to work as a prime reason. Remember that you want to focus on how you can benefit the company, not how the company or job can benefit you.
- Do not renew your resume for a long time- Although the sample responses here refer to the candidates’ information, they only indicate that the respondents have several years of experience listed in the “minor qualifications” section. Providing a long history of work puts a lot of emphasis on you; your primary focus should be on the company you rented and the amount you can bring to them. Choose and be short on items for your work history you choose to share.
6. Sample answers for answering – Why do you want this job?
“I love interacting with customers, and my last job took me a bit away from that. I’m looking to find a role that will let me get back to the direct customer interaction I enjoy. I took a look at the job description before coming in, and it seems like this role involves a lot of customer-facing work.”
“I think my biggest motive right now in my job search is to continue building my business development skills. I took on more and more of that in my last role as a Recruiter and enjoyed it a lot. I reviewed the job description and saw this mentioned a lot, so I thought the position seems like a good fit for what I want, but a role where my skill set would be well-used and needed. So that’s why I want this job.”
I am looking for a firm where I can enjoy what I am doing, but I can also transition into new positions. I am very good at what I do, but new tools and technologies are coming out in the computer science field. I want a company that allows me to learn more and expand my capabilities into new areas. The fact that you sponsor a week of training every year and that most of the people I’ve met have been here more than five years shows me that we share the same values.
So, I hope this article solved all your queries and doubts regarding why you want this job.
Good luck with your future ahead and ace the interview!
If You Haven’t Checked Out LOH Pizza, Patiala; You Really Should Now
“THERE’S NO BETTER FEELING IN THE WORLD THAN A WARM PIZZA BOX IN YOUR LAP.” – Kevin James. Don’t we all love pizza? Well, most of us in today’s world eat a pizza at least once a week. We all have picked up our favorites ranging from thin crust to cheese burst. Just standing at […]
“THERE’S NO BETTER FEELING IN THE WORLD THAN A WARM PIZZA BOX IN YOUR LAP.”
– Kevin James.
Don’t we all love pizza? Well, most of us in today’s world eat a pizza at least once a week. We all have picked up our favorites ranging from thin crust to cheese burst. Just standing at a pizzeria and looking at how they play with the dough before putting into the oven for baking is itself satisfying. Although the majority of pizzas are baked in electric ovens, LOH has a unique concept of baking the pizzas in a wood fire. Let us hear it directly from the founder, shall we?
The Struggles Before Opening A Food Chain
The founder of LOH Pizza, Tej Singh was born and spent most of his childhood in Sirsa, Haryana. He completed his studies till the class tenth from Sirsa itself. After that, he shifted with his parents to Chandigarh. He completed his schooling in this beautiful place. Then, he decided to move to Australia for further education. He spent four years in Australia and did three diplomas in Hospitality, Management, and Advertising. The knowledge that he gained from these courses is now successfully being applied to LOH Pizza. Unfortunately, he was deported from Australia. He spent an entire week behind the bars with a detention list.
“I could have applied for my further stay in Australia, or could have found one way or the other to stay back, but I decided not to. I did not want to let my youth go in the drain by just getting citizenship for a country.“
Tells Tej Singh.
Next, he shifted to Canada but the atmosphere did not suit him well. He aspired to open a place of his own, so he tried to make it possible in Canada but he could not make it through. Therefore, he dropped the plan and decided to move back to India, establish a brand here, and then finally do something constructive in Canada.
Why A Cosy Pizza Place?
“ Honestly, I wasn’t very good academically. Since there are two ways to survive, either by using your brain or your skill, I chose skill. „
Tej tells us.
Back in Australia, he started by doing all kinds of odd jobs like cleaning the dishes and delivering pizza. He landed in an Italian restaurant and toiled hard for two years. Soon, he was promoted from the deliveries to the kitchen.
“Initially I wasn’t a pizza lover,“
Through several years of working in an Italian setup, he rose from being a staff member to the kitchen to a cook. After that, he became a chef and finally, the chef’s head. During this beautiful journey filled with hardships, he fell in love with pizza and cooking. While watching the other cooks making pizza so passionately, his love for pizza sprouted. He then started to play with the dough, flour, and yeast out of fascination and landed up opening an entire chain of pizzas. He looked up the statistics of how well a pizza place can do and he was pretty impressed by the numbers.
Not only in Australia, but also he opted to work at a pizzeria in Canada. Conquering all highs and lows and making it through all the hustles and hazards of starting everything from a scratch; Tej now has three outlets of LOH Pizza and is looking forward to opening one in Canada.
All About LOH Pizza !
“It’s not L-O-H, it is pronounced as lowh,“
the owner informs.
At the very early stage, he began by importing yeast and making money to open his own. He experimented a lot. He finds himself to be very fortunate for making it through. Even after the COVID situation, when everyone felt a dip; he was lucky enough to receive calls from the customers asking about the day when he’ll reopen his place as they were missing his pizza.
Tej Singh opened his first outlet in Mohali which is a takeaway place in the year 2018. Then, he planned to open a place at his birthplace, Sirsa. He accomplished that goal in the year 2019. The Sirsa outlet is a very large and comfortable space. Since he lived in Chandigarh, he had a lot of friends in Patiala who encouraged him to start an outlet there as well. In November 2019, he did that successfully as well.
“After the lockdown, we started making healthier pizzas,“
says Tej Singh.
Since it is the need of the hour that each one of us switches to healthier options, LOH Pizza has done their part while serving us their healthy range pizzas. They have a set up where we grow green leaves which requires an optimum temperature of fewer than thirty degrees. There aren’t any pesticides or insecticides added and it is all organically grown. They naturally harvest their own bezels which are used in the making of pizzas, tea, and whatnot. They regularly monitor and maintain the levels of TDS, pH values to ensure that the bezels are perfect and organic.
Their main specialty which distinguishes them from the rest is a wood fire. They prepare their pizzas in wood fire and not in electric ovens. Also, the yeast they use in making their pizzas is natural. It just needs the basic following of the process of fermentation. Hence, they do it on their own and do not buy it from the market. Everything prepared in the kitchen is fresh. They make fresh dough, vegetables, and sauces daily which neither compromises the taste nor the quality of the food. Furthermore, they have special sauces for each type of pizza. For example, they don’t use the same sauce in a Margarita pizza and a meat pizza, they are entirely different which adds up to the flavor.
“We were the first in Patiala to introduce gluten-free pizza,“
joyfully exclaims Tej Singh.
Their gluten-free pizza has made them earn their name in the business. Due to their preparation of gluten-free pizza, they have a few celebrities like Rohanpreet Singh coming up to their place. Having huge celebrities as regular customers keep boosting their confidence to excel in their field.
Having said enough about the gluten-free pizza, they also serve whole wheat pizzas. The added advantage to their whole-wheat pizza is that they put spinach and beetroot in the mix which enhances the nutrient value of the pizza. Hence, their pizzas have all the protein, iron, zinc, and numerous other nutrients. According to the feedback received, Tej Singh tells us that they have the best thin crust pizza in Patiala.
The next specialty is their thick shakes. Their shakes do not have ice and sugar. They add cream which they manufacture in their own plant. Their in-house cream is consistent and the owner speaks very fondly of it. You know how sometimes our straws fall towards the edge of the container, that’s not the case with the thick shakes prepared by LOH Pizza. Their shakes have a decent amount of consistency which refrains the straw to fall and it thus stays intact. They also have a range of pasta for the ones who are die-hard lovers of Italian cuisine.
Tej Singh says that he is passionate and considerate towards the work that he does. To date, he cooks most of the food that is to be served himself. Adding to that, he looks forward to the challenges that are yet to come and vouches to keep adjusting according to the need of the hour and what the customers demand.
Garima is the proud author of “Color Outside the Lines – Let’s double tap our imperfections”. As much as she loves stationery, her poetry written in cute spiral notebooks does justice to them. She works dedicatedly towards eliminating the stigma attached to mental health adding the meaning to her existence.
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